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Browsing by Author "Wiedmann, Klau-Peter"

Browsing by Author "Wiedmann, Klau-Peter"

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  • Wiedmann, Klau-Peter; Hennigs, Nadine (Springer, 2013)
    The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial ...